Let us do all the hard work

Fujifilm’s Scene Recognition Auto (SR AUTO) technology makes it easy to take good pictures. It intelligently detects a scene without the need to pre-select a mode on the camera. Having identified the most commonly photographed subjects, Fujifilm has developed technology to automatically recognise different scenes; Portrait, Backlit Portrait, Night Portrait, Landscape, Night and Macro. Just point at the scene and let the camera adjust the settings to optimise the results. Easy!

Portrait

Detects the faces quickly in the frame and optimises focus, brightness and white balance.

 

Landscape

Scenic shots such as mountains and buildings are automatically recognised. Colours of the sky, forests, and flower fields are captured in vivid colors and depth.

Night

For low-light and night-time shots, shutter speed and sensitivity are automatically adjusted, producing blur-free pictures with minimal noise.

              Conventional camera                                                 FinePix Z37

Macro

When your subject is very close to the camera, it adjusts the settings automatically to produce high-resolution, blue-free shots.

 

              Conventional camera                                                 FinePix Z37

Night Portrait

When photographing people at night or in low light, SR Auto optimises flash range, shutter speed, and exposure of the portraits, while capturing smooth and luminous background.

              Conventional camera                                                 FinePix Z37

Backlit Portrait

When shooting into the sun this optimises the exposure and flash to ensure clear, evenly lit facial features.

              Conventional camera                                                 FinePix Z37

Perfect People Pictures

Using Fujifilm's highly effective Face Detection technology, the FinePix Z37 can cleverly detect faces in a picture and adjusts focus and exposure to reveal flawless and flattering portraits of you and your friends. Automatic red-eye removal goes one step further and banishes and evil red-eye from faces, while the photo is being taken.

              Conventional camera                                                 FinePix Z37

No More Blur

Fujifilm's highly-effective Picture Stabilisation technology ensures that images come out sharp, crisp and free of noise and blur.

              Conventional camera                                                 FinePix Z37

Make a Movie

Sometimes those 'You've Been Framed' moments happen without warning and taking a quick photo just doesn't do the moment justice. With the FinePix Z37's One-touch Movie Mode you can switch from still shooting to video capture at the touch of a button, it even records sound too.

 

Set the Scene

The FinePix Z37 offers 11 selectable scene modes which you can select to optimise the camera's settings to suit the shooting conditions. Have fun trying out: Portrait, Landscape, Sport, Night, Night (Tripod), Sunset, Snow, Beach, Party, Flower and Text.